On Monday, October 19, when the “Bettara Market”—a fall tradition in Nihonbashi—takes place, we will hold the first installment of the special event “Carrying On the Tradition of Edo’s Castle Town” (
) at
Ibasen.
In Part 1,
Ibasen’s 14th-generation head Nobuo Yoshida and
’s 15th-generation head, Yoshida Hirofumi, will engage in a discussion titled “Carrying On the Noren.”
They will discuss what has been passed down for over 400 years since the company’s founding in 1590
and what they wish to pass on to future generations.
In Part 2, we will also hold a “Asagiri” fragrance-blending workshop featuring incense associated with Tokugawa Ieyasu
.
Project: “Carrying On the Culture of the Edo Castle Town Merchants” — Inheriting the Noren —
Date and Time: Monday, October 19, 3:00 PM – 5:00 PM(Tentative)
Location: Nihonbashi, Ibasen Building
Participation Fee: 10,000 yen (excluding tax)
Capacity: 30 people
Includes Edo fan and the incense “Asagiri”
Please register using the QR code in the image or the URL below.
https://docs.google.com/forms/d/e/1FAIpQLSd2fuYV1OMq5Iz6Z1XFqQ-2mHV7Zoyz-9MblOUiqFhylvO2pQ/viewform
