The book "Noren-no Monsho" - The Heart of a Company as Deciphered from its Name and Marks has been published.
The book focuses on the historical background of the birth of "yagata" (company name) and "noren-mons" (goodwill crest), and describes the thoughts of the founders, their management philosophies, and how each company has lived up to the times.
It is a very interesting book that unravels the history of how the trade name "Ibasen" was born and the goodwill crest that is still used today.
Released on October 10, 2024
Goodwill Crests - The Heart of a Company Deciphered from Company Names and Marks
by Kenji Muranaka
The founding history of each company, eloquently told by some 28,000 goodwill crests!
https://gendaishokanshop.stores.jp/items/66fbbcc4d9c157020395916d
