In the book "Emblem of Goodwill.Ibasenwas published in the book "Emblem of Goodwill".

Book "Noren-no-Monsho" - Into the heart of a company's mind deciphered from the company name and markIbasenhas been published.

The book focuses on the historical background of the birth of "yagata" (company name) and "noren-mons" (goodwill crest), and describes the thoughts of the founders, their management philosophies, and how each company has lived up to the times.

「IbasenIt is a very interesting book that unravels the history of how the trade name "yoyo" was born and the goodwill crest that is still used today.

On sale on October 10, 2024.
The Crest of the Goodwill-The heart of a company as deciphered from its name and mark
Written by Kenji Muranaka

The history of the founding of each company as eloquently told by the 28,000 goodwill crests!
https://gendaishokanshop.stores.jp/items/66fbbcc4d9c157020395916d