Ibasen's 430-year history

Tensho 18
Tokugawa Ieyasu is given the eight provinces of Kanto by Hideyoshi and moves from Mikawa Okazaki to Edo. Begins town planning of Edo. During the construction of the Edo castle town, the upstream river is filled in and opened to waterways.
Tensho 18
The father of Ibasen's first generation, IBAYA Kanzaemon, was a flood control and civil engineering craftsman for the Matsudaira family in Okazaki, Mikawa Province. He went with Ieyasu Tokugawa to Iba-mura in Enshu (present-day Iba-machi, Hamamatsu City), where IBAYA Kanzaemon I was born. (Since the exact year of establishment is unknown, the year of birth of the first founder is used as the year of establishment.

Enshu Iba Village (present Higashi Iba-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture)
Edo shogunate
Keicho 8
Tokugawa Ieyasu is appointed Seiyo-tai shogun and establishes the shogunate in Edo.

IBAYA Kanzaemon moved to Edo (present-day Tokyo) when Ieyasu entered the Edo shogunate and engaged in pioneering work. He was given a gift of the land he had cultivated, so he settled in this area and began his business. The name of the store was taken from the village of Iba, with which it was associated.

At the time of its founding, the company dealt in Japanese paper and bamboo, and as an official merchant, it delivered materials and Japanese paper to the shogunate, which was also used for baskets and bamboo stools.
Washi was not made but purchased from paper-making regions such as Tosa and Awa, and bamboo was from Boshu.
Meireki 3
The Great Meireki Fire (Furisode Fire) damaged most of Edo and destroyed the Edo Castle keep. It was the most devastating fire in the Edo period and had a major impact on the city planning and firefighting systems of Edo. Old documents and other items were destroyed by the fire.
Mid-Edo period
About Genroku13
(Around 1700)
In an effort to add value, they began producing fans made of bamboo and Japanese paper. This became the product known as the Edo Uchiwa. Ibasen's production of fans began in the mid-Edo period, around the 1700s.
As a wholesaler of fans, dealing in Edo fans and fans, Ibasen began to go to Edo Castle as a publisher of fans for the Edo Shogunate.

Nihonbashi area during the Edo period

*In Nihonbashi Horie-cho, a riverside street surrounded by iribori, the two banks of the Horitome River, was created, and each was given a name that indicated its characteristics. The names of the riverside streets in Nihonbashi Horie-cho were "Dangan-kawagishi" (fan river bank) and "Yone-kawagishi" (rice river bank) and "Katsuo-kawagishi" (dried bonito river bank) in Kobunacho. (From "Nihonbashi Shigyo-ki")

Horie-cho, Nihonbashi, Edo, now Kobunacho
Kansei 4
IBAYA Senzaburo opens a fan wholesale store in Horie-cho 1-chome.
Late Edo Ukiyoe pasting of fans becomes popular.

Begins to deal with ukiyoe on the fan in earnest. Led by Utagawa Toyokuni I, a popular ukiyoe artist at the time, the company became the publisher for the genius painter Kuniyoshi and his contemporary Hiroshige, and spread the name "Iba-ya" throughout Edo.
From Bunka 1
the end of Bakumatsu
IBAYA Kyubei, shop name "Ibayaku", "Kinmasaido", Horie-cho 2-chome Many works of fan paintings can be seen.
From Bunsei
Meiji area
IBAYA Senzaburo, shop name "Ibasen", "DANZEN-DO", "DANZEN-DO", Horie-cho 1-chome Gonin Gumi Mochiten, fan wholesaler.
The company name is changed to "IBASEN" by Saburo 10th generation.
Ansei 2
Ansei Earthquake: The family loses an heir.
Meiji Restoration

Although affected by the loss of the "shogunate warrant" business, the company continues to work as a publisher of ukiyo-e woodblock prints and sell calendars.

Naokichi Yoshida, 13th generation, pushes forward the calendar table business as a semi-main product.

Taisho 12
The store was destroyed by fire in the Great Kanto Earthquake.

New Ibasen building after the Great Kanto Earthquake in Taisho area
The relocation notice immediately after the Great Kanto Earthquake.
Showa 9
Reorganised as Ibasen Co., Ltd.
Showa 20
World War II: The store is spared from damage in an air raid on Tokyo.
Showa 51
Nobuo Yoshida, 14th generation, engaged in the family business.
Showa 60
Nobuo Yoshida became the fourth representative director. The calendar business is discontinued. Concentrates on his main business of selling fans and folding fans.
Heisei 20
Ibasen website launched.
Heisei 24
(year 2012)
Ibasen Ukiyoe Museum opened on the first floor of the building by Chuo City's Machikado Exhibition Hall project. Free Admission.
Now We have been selling fans since the late Edo period and have become a long-established company of fans, folding fans, and Japanese paper products.

The "Ibasen version" paintings of the time can now be seen not only in museums in Japan, but also in prominent museums abroad, including the British Museum, the Museum of Fine Arts, Boston, the Metropolitan Museum of Art, and the Van Gogh Museum.

Ibasen's Approach to Business

We are committed to the inheritance of traditional Japanese culture, especially Edo culture, and incorporate Edo designs and colors into the design of our products. Our materials are carefully selected.

Ukiyoe publisher

The work of the publishers

A publisher is what we would now call a publishing producer.

Ukiyo-e is engraved on woodblocks and then printed.

Kuniyoshi Utagawa

Yorimitsu MINAMOTO with spiders and monsters painting

1843(Tensho 14) : The Oban Nishiki three panel paintings

MINAMOTO no Yorimitsu's official residence, Tsuchigumo, a specter of yokai, Kuniyoshi

Minamoto no Yorimitsu, who is said to have conquered the "drinking spider" (tsuchigumo) of Oeyama, is being bewildered by the tsuchigumo demons.

Although there are other paintings of the extermination of demons on Mt. The pattern of Yorimitsu's wobbly kimono is a sheath shape, which means that it is the 12th Tokugawa shogun, Iekei Tokugawa.

The common people of Edo, who had grown weary of Mizuno's prohibition policy, began to buy these ukiyo-e prints in droves.

The publisher was Ibasen. Ibasen was not to be blamed for the enthusiasm of the people, as he quickly retrieved the prints and shaved off the woodblocks. Now, now...

Both Ibasen, the publisher, and the Utagawa school, to which Kuniyoshi belonged, had been serving the Edo shogunate, so to speak. They were not deprived of their rights and continued to publish caricatures with a rebellious spirit and a willingness to criticize the shogunate before and after the Edo Shogunate.

 Mizuno Tadata

Tadakuni MIZUNO

Minamoto no Yorik


Doodle writings on the wall of the storehouse

1847 (Around Koka 4)

The Book of the Baozo Wall Kuniyoshi Uagawa

Since the Tempo Reforms, there had been an injunction against the publication of yakusha ukiyoe. In an attempt to get them published, artists and publishers devised new ways of publishing them.

The artists and publishers tried to publish the picture, saying, "This is not Ukiyo-e. It is a graffiti.

People at that time could see Utaemon, Koshiro and Umeko. The cat in the middle is a two-tailed cat. They are dancing happily.

This kind of playful spirit is what makes us feel luxurious.





This one is called a kugie which is drawn as a scribble scratched with a nail by Kuniyoshi's hand.
There are also other portraits of actors, such as "Shiromen-joheki no muda-eki" (White face with laughing wall).

Other characters such as "Everyone looks like laughing" and "Of course as usual" signatures such as "Kuniyoshi drawing" and the seal of the publisher Ibasen are also written in the same style of nail drawing. This is a piquant style that can be seen in today's manga comics as well.

The Role of Ibasen

This is the humorous, chic, and also rebellious spirit of the Edokko temperament.
We are determined to pass on the good old things to the present generation!

Our collections

Our collections

Our collections