About Us

The Motto of the Fourteenth Generation

My motto is "Kan-nichi seishin shin tianxia," a seven-character phrase from an ancient Chinese scripture.

If translated into Japanese, it can be expressed as "If you strive to be faithful every day, you can shake the whole world" or, in a more modern way, "If you continue to live faithfully on a daily basis, you can eventually achieve great things. It is said that even in war-torn ancient China, sages taught many people that no matter how hard life was, if they continued to live faithfully, they would eventually achieve great deeds that would shake the whole country.

Incidentally, my name, Nobuo, is named after this character.

Ibasen Corporation Seio Yoshida, 14th President and Representative Director

Nobuo Yoshida, 14th President and Representative Director

Ibasen's way of thinking

In our 400-year history as a company, we do not have a family motto. Recently, the question "Who is the company for? Our answer has remained unchanged for 400 years. Our family motto is "trust" and "contribution to society" through our business. In the middle of the Edo period, the Yahagigawa River bridge in our hometown of Okazaki was washed away by frequent floods. Each time this happened, we merchants from Enshu and Mikawa were willing to undertake the bridge replacement work, thereby contributing to the local community. Today, the company's profits are fairly returned to employees, and we contribute to society through taxes, but nothing has changed in our approach. We believe that this continuous process is "trust. And it is our customers who support that trust. We believe that the accumulation of customer satisfaction through unashamed products is also linked to a long history of trust.

Company Information

Ibasen Corporation
Head office location: 4-1 Nihonbashi Kobunacho, Chuo-ku, Tokyo 103-0024, Japan
President and Director: Nobuo Yoshida
Mail: To the inquiry form
1590 (Tensho 18)
Reorganized as a joint stock company in March 1934
Business activities:
Manufacture and sale of fans, folding fans, and Japanese paper products
Store location:
Ibasen Building 1F, 4-1 Nihonbashi Kobunacho, Chuo-ku, Tokyo
TEL: 03-3664-9261
FAX: 03-3664-9266

Merchandise stores

  • Shinjuku Isetan 7F

*Please inquire at the store if the product is not available depending on the season.

Distant Ocean

The Story of the Birth of the World City "Edo" Author: Masao Yoshida

From the postscript

In the year 2020, our company celebrates 430 years in business. A normal company would publish a commemorative journal on the anniversary year, describing the company's history. However, even if we wanted to publish a commemorative publication, we have no documents from 400 years ago. According to the oral tradition handed down from generation to generation, the founder moved to Edo with Tokugawa Ieyasu from Iba-mura in Enshu (present Higashi Iba-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture) and was engaged in the development of Edo at that time. (omission) Therefore, I decided to compile our company's corporate gravel as a "novel".

We are publishing a full-length novel featuring Ibaya Kanzaemon I, who was involved in the development of Edo. If you are interested, please click here to view it.

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Distant Ocean Front Cover
Distant seas Back cover