From Cool Japan Journal vol. 8, the 13th interview with a long-established Edo inbound shop, Mr. Seio Yoshida (CJJ special editorial board member), representative of Ibasen, a manufacturer and seller of fans, folding fans, and Japanese paper. 10 pages in total.
This long-established interview is in a gorgeous dialogue format, with Toshihiko Murata, resident representative to the United Nations, and Yoshikazu Hashimoto, a conceptor and marketing professional, as listeners. The "SDGs (Sustainable Development Goals)" adopted at the UN Summit, Nihonbashi, the starting point of the 5 highways and the origin of Edo (old name of Tokyo), is a place that can be revived again and again. Sustainable, long-established stores that revive the Nihonbashi area again and again. Here, important Japanese culture, which can serve as a benchmark for the world in the future, is still alive as a Japanese asset.